Wear the Vibe: Introducing the Grou Vintage Hat Collection

More Than Just a Hat. It’s a Vibe.

Merch shouldn't feel like a uniform. It should feel like your favorite piece of clothing from day one. Whether you are hiding a bad hair day after a 54Dworkout, shielding your eyes for a sunny walk in Coral Gables, or just adding a finishing touch to your streetwear fit, these hats are designed to live with you.

The "Lived-In" Look

Each hat in this collection features a premium washed finish and durable cotton/polyester blend. This gives the fabric that soft, broken-in texture that is comfortable, breathable, and effortlessly cool.

We’ve expanded the lineup to 5 distinct styles. Which team are you on?

Team Coffee: The Essentials

For those who respect the bean.

- The Classic: Hat Coffee Brown The ultimate accessory for the caffeine connoisseur. The warm, earthy brown tone hides stains well and pairs perfectly with denim or black activewear.

Vibe: Cozy mornings & deep focus.

- The Minimalist: Hat Coffee Beige [NEW] Looking for something lighter? The Beige edition offers a soft, neutral palette that screams "clean aesthetic." It brightens up any outfit while keeping the statement clear: Coffee first, everything else second.

Vibe: Sunday brunch & neutral tones.

Team Matcha: The Wellness Warriors

For the ones who prefer the whisk over the grinder.

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The muted green colorway pays homage to our favorite antioxidant powerhouse. It adds a subtle pop of color to any monochrome outfit without being too loud.

The Original: Hat Matcha Green The muted green colorway pays homage to our favorite antioxidant powerhouse. It adds a subtle pop of color to any monochrome outfit without being too loud.

Vibe: Vitality & grounded energy.

- The Crisp Choice: Hat Matcha White [NEW] Fresh, clean, and striking. The White edition features the "Matcha" embroidery in high contrast. It’s the perfect accessory for a sunny Florida day or a crisp tennis-core look.

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Vibe: Fresh starts & summer energy.

Team Community: The OG

For the locals.

- The Signature: Hat GROU Brown Rep your favorite "Third Place." This hat features our signature branding on a classic brown base. It’s for the ones who know that Grou is more than a coffee shop—it’s a hub for connection.

Vibe: Local pride & networking.

The Details Matter

We didn't compromise on quality. Regardless of which color you choose, you are getting a premium build designed for daily wear:

- Premium Material: A durable cotton/polyester blend that holds its shape while remaining soft.
- Perfect Fit: A 6-panel structured design with an adjustable backstrap, ensuring it fits every head shape comfortably.
- Breathable: Lightweight construction ideal for the Florida heat.

Get Yours Before They’re Gone

These collections tend to move fast. Stop by the shop in Coral Gables to try one on, or order online and we’ll ship the vibe to you.

Shop the full collection here: groucommunity.com/shop

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More from GROU: Order fresh-roasted beans and merch from the GROU shop, book a desk, meeting room or private office at GROU Cowork in Coral Gables, or see the menu.