Wait—are you sipping on expired coffee right now? Don’t panic. Chances areit’s not technically “expired.” But there’s something you should be payingattention to that most people overlook.
When it comes to specialty coffee, theexpiration date on the bag doesn’t tell the full story. What really matters isthe roast date.
Here’s why: coffee is at its peak flavor within about 60days of roasting. After that, the aromas fade, the oils breakdown, and the taste loses its vibrancy. So while the coffee might still be safeto drink months later, it won’t deliver that rich, fresh experience you’recraving.
Most supermarket brands don’t print the roast date on their bags. Instead,they rely on expiration dates—sometimes a year or more into the future. Thatmeans you have no clue when your coffee was actually roasted, or how long it’sbeen sitting on a shelf.
Freshness is everything in specialty coffee. Without the roast date, you’redrinking blind.
Want to make sure every cup tastes incredible?
· Check the roast date.Always choose coffee that clearly shows when it was roasted.
· Stay within 60 days.That’s the sweet spot for flavor.
· Buy in smaller batches.Fresher beans, less waste.
We believe coffee should be enjoyed at its best—not months past its prime.That’s why every bag at GROU comes with a roastdate, so you know exactly how fresh it is.
👉 Order your bagonlineor pick one up next time you visit us. Freshness you can taste, quality you cantrust. ☕
